** The Marketing Minute **
brought to you every Wednesday by Marcia Yudkin
Marketing Consultant, Author, Speaker
http://www.yudkin.com/marketing.htm
http://www.marketingformore.com
http://www.pressreleasehelp.com
mailto:marcia@yudkin.com
*******************
You'd be hard put to find a person in the industrialized
world who hasn't wondered about the wisdom of a purchase
in the cold light of the next day. Psychologists and sales
experts call this widespread phenomenon "buyer's remorse."
Take these steps to soothe that anxiety instead of letting
it blossom into a refund request.
* Send a personal thank-you to each buyer when possible -
not an obviously canned autoresponder message or a
mass-produced cover letter, but a brief one-to-one note.
A personal touch reduces fear that you were just out to take
their money.
* Deliver everything you promised, and more. Adding an
unannounced "extra" sparks delight that helps buyers
relax.
* Remind purchasers of the benefits they're going to enjoy
from your product or service. Give them clear instructions
for anything they must do next so that they have a positive
experience using what they bought.
* Invite buyers to contact you if they have any questions,
problems or compliments. Most won't, but your offer further
defuses any worry on their part.
*******************
ON THE WEB: Learn more about how to articulate the benefits
of what you sell in this article that includes three
analyzed examples and a method for identifying the goals and
wants that truly propel buyers to act:
http://www.yudkin.com/galvan.htm
*******************
THIS WEEK'S SPECIAL: Delve even deeper into the process of
using words to sharpen desire and build credibility so that
interested prospects press the "Buy It" button. "Secrets of
Mouthwatering Marketing Copy" details ways to tempt without
hype, enhance your credibility and nudge potential buyers
into action. Through November 11, purchasing this report
entitles you to a web site review (after you've applied your
new knowledge, I hope!) at half price.
Find out more or order:
http://www.marketingformore.com/mouthwatering.htm
*******************
If you enjoy The Marketing Minute, please forward it to
friends and colleagues. It comes to you every Wednesday
from publicity and marketing consultant Marcia
Yudkin, author of 6 Steps to Free Publicity and ten other books.
http://www.yudkin.com/marketing.htm
For a free weekly marketing tip, click here to
subscribe:
http://www.yudkin.com/markmin.htm
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