Chuck,
I have taken a look at your web site, and feel that the
technical elements work for me. For example when I search,
results appear. Relevant results also.
What I suggest you also include next to the search box, is a
list of continents or areas in which you have matching
products. I attempted to search for my local area and was
nicely informed that there were no entries for that area. I
tried my state, then my country still to no avail. Perhaps
listing the areas covered here would eliminate the 'how come
you haven't covered my town' feeling that I and maybe others
may get confronted with.
(My mistake, your site says county, not country, but still
take a serious look at the above suggestion)
Who are the people you work with? Do they know about site
analysis and design? If not take their comments with a grain
of salt and work out the success of your site based on sales
and potential client enquires.
I believe your site looks 'slick' enough as a professionally
presented site, and product catalogue. I wouldn't modify the
entire layout or copy. But I would reword a few areas for
readability. I always suggest writing as though you are
talking to a single person. That way in engages the visitor
and makes them feel important, and integral to the business.
I hesitate to give you an overall rating. It is hard to
judge an entire site with a single score. I believe that you
site suits its purpose, if the purpose is to inform
customers of your product range and sell the product.
I hope this helps you out.
Fiona Fell
<< head creative geek
<< bluecrack multimedia
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