Fleeing from the madness of the
http://groups.google.com jungle
j. <j.Hurkett.RemoveThis@btinternet.com> stumbled into news:alt.www.webmaster
and said:
> Can someone help - by telling me the best way to promote my website and
> to obtain a higher position on search engines please.
> I started www.Tarps.co.uk a few years ago and would now like to promote
> the site to a higher position without the need to spend a fortune with
> Google pay per Click.
> Is this possible.
> Any help would be greatly appreciated.
on the page ....
o lose the frameset/frames
o there is no need for all that presentational html. trivial markup and a
sprinkling of CSS will greatly impove the signal:noise ratio
o Your contact details are important but they don't need to be at the top
of your page.
o likewise the types of card payment you accept.
o I don't need your site to tell me the date
o nor do I care how many visitors you've had
o the background is too strong and interferes with readability
o Remember that the web is a simple medium - you cannot assume that one
word or phrase implies another like you can in conversation - if you mean
"blue rip-stop tarpaulin" then say exactly that.
o find out what people are actually searching for and build a page
dedicated to each of the most used search terms (do people in other walks
use different terms e.g. groundsheet)
off the page ...
o find online directories that specialise in links to web sites at/near
your location
o find online directories that specialise in links to web sites in your
trade (and related trades)
o find other sites where a link to your site would benefit the visitors to
that site (what do people do with tarpaulins)
--
William Tasso
http://williamtasso.com/words/what-is-usenet.asp