Marketing ideas.....

"Augustus" <Imperial.Palace.DeleteThis@Rome.com> wrote in message
news:c2ipa8$1t57me$1@ID-97594.news.uni-berlin.de...
 >
 > "Fat Sam" <janetandsam.DeleteThis@btbroadband.com> wrote in message
 > news:c2ilrd$1ua0e6$1@ID-227183.news.uni-berlin.de...
  > > Been playing with ideas for marketing and conversion rate increasing for
a
  > > shopping site......
  > > On the new Doohickeys, we've done a bit of accounting and have decided
we
  > > can afford to offer the following....
  > >
  > > 1. Free delivery on all orders......
  > > 2. Discount on every third order delivered to any given address.....
  > > 3. Entry into a quarterly prize draw for a family holiday (up to 8
  > > people) at Haven's Golden Sands resort with every order over £100......
  > >
  > > I personally think this is a great dangled carrot in the quest for
 > converted
  > > sales......Anyone have any other ideas they fancy sharing?.....
 >
 > The first two will definitly cost you money/eat into your profits...
 >
 > If you go for the 3rd option you can potentially get that for free...
just
 > try phoning around to various places and tell them what you have to offer
 > and what you want. In this case, you'll put up an ad for them for the
 > duration of the contest (along the lines of: Prizes furnished by "abc
 > company") and in exchange they give you free passes
 >

We've already budgetted for all three.....We can cover all three offers
simultaneously and still make a healthy profit......The holiday has has
already been put in place with Haven at Mablethorpe in Lincolnshire.....A
week's stay for a family of up to 8, in a luxury caravan with full access to
the site and facilities......


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 >> Stay informed about: Marketing ideas..... 

Fat Sam janetandsam.TakeThisOut@btbroadband.com wrote:
 > Been playing with ideas for marketing and conversion rate increasing for a
 > shopping site......
 > On the new Doohickeys, we've done a bit of accounting and have decided we
 > can afford to offer the following....
 >
 > 1. Free delivery on all orders......
 > 2. Discount on every third order delivered to any given address.....
 > 3. Entry into a quarterly prize draw for a family holiday (up to 8
 > people) at Haven's Golden Sands resort with every order over £100......
 >
 > I personally think this is a great dangled carrot in the quest for converted
 > sales......Anyone have any other ideas they fancy sharing?.....
 >

loads...but I'd have to charge you

one for free..."free delivery on orders over £X" will often persuade
people to order more than they otherwise would...the trick is picking the
optimum value of X

--
eric
<a style='text-decoration: underline;' href="http://www.ericjarvis.co.uk" target="_blank">www.ericjarvis.co.uk</a>
"live fast, die only if strictly necessary"<!-- ~MESSAGE_AFTER~ -->
 >> Stay informed about: Marketing ideas..... 

"Eric Jarvis" <web DeleteThis @ericjarvis.co.uk> wrote in message
news:MPG.1ab705b4d7469f4598c502@news.individual.net...
 > Fat Sam janetandsam DeleteThis @btbroadband.com wrote:
  > > Been playing with ideas for marketing and conversion rate increasing for
a
  > > shopping site......
  > > On the new Doohickeys, we've done a bit of accounting and have decided
we
  > > can afford to offer the following....
  > >
  > > 1. Free delivery on all orders......
  > > 2. Discount on every third order delivered to any given address.....
  > > 3. Entry into a quarterly prize draw for a family holiday (up to 8
  > > people) at Haven's Golden Sands resort with every order over £100......
  > >
  > > I personally think this is a great dangled carrot in the quest for
converted
  > > sales......Anyone have any other ideas they fancy sharing?.....
  > >
 >
 > loads...but I'd have to charge you
 >
 > one for free..."free delivery on orders over £X" will often persuade
 > people to order more than they otherwise would...the trick is picking the
 > optimum value of X

Hmmmm.....A minor tweak could e called for here......To be honest, that was
the strategy we were going for with the prize draw option......


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Outgoing mail is certified Virus Free.
Checked by AVG anti-virus system (http://www.grisoft.com).
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 >> Stay informed about: Marketing ideas..... 

Fat Sam janetandsam DeleteThis @btbroadband.com wrote:
 >
 > "Eric Jarvis" <web DeleteThis @ericjarvis.co.uk> wrote in message
 > news:MPG.1ab705b4d7469f4598c502@news.individual.net...
  > > Fat Sam janetandsam DeleteThis @btbroadband.com wrote:
   > > > Been playing with ideas for marketing and conversion rate increasing for
 > a
   > > > shopping site......
   > > > On the new Doohickeys, we've done a bit of accounting and have decided
 > we
   > > > can afford to offer the following....
   > > >
   > > > 1. Free delivery on all orders......
   > > > 2. Discount on every third order delivered to any given address.....
   > > > 3. Entry into a quarterly prize draw for a family holiday (up to 8
   > > > people) at Haven's Golden Sands resort with every order over £100......
   > > >
   > > > I personally think this is a great dangled carrot in the quest for
 > converted
   > > > sales......Anyone have any other ideas they fancy sharing?.....
   > > >
  > >
  > > loads...but I'd have to charge you
  > >
  > > one for free..."free delivery on orders over £X" will often persuade
  > > people to order more than they otherwise would...the trick is picking the
  > > optimum value of X
 >
 > Hmmmm.....A minor tweak could e called for here......To be honest, that was
 > the strategy we were going for with the prize draw option......
 >

prize draw is additional...it appeals to people making the decision to buy
or not to buy...the free delivery on orders over appeals to people just as
they are actually building a "shopping list"...so they'll buy something
they don't actually need of that they could get cheaper elsewhere because
it will "save them money" by getting a free delivery

you don't just want a set of ideas that might appeal to potential
customers...you need strategies to tempt them to purchase or purchase more
at each step of the process

--
eric
<a style='text-decoration: underline;' href="http://www.ericjarvis.co.uk" target="_blank">www.ericjarvis.co.uk</a>
all these years I've waited for the revolution
and all we end up getting is spin<!-- ~MESSAGE_AFTER~ -->
 >> Stay informed about: Marketing ideas..... 

Fat Sam wrote:
 > Been playing with ideas for marketing and conversion rate increasing
 > for a shopping site......
 > On the new Doohickeys, we've done a bit of accounting and have
 > decided we can afford to offer the following....
 >
 > 1. Free delivery on all orders......

nice, but don't give stuff away - make it work for you.

 > 2. Discount on every third order delivered to any given
 > address.....

do it by account based on value/timeslice - the delivery address in
meaningless

 > 3. Entry into a quarterly prize draw for a family holiday (up to 8
 > people) at Haven's Golden Sands resort with every order over
 > £100......

cheap to implement but real tacky unless you're selling holiday related
stuff and (no that should be AND) pay attention to prize draw legislation if
this is a UK operation. You should take legal advice, but I believe there
are significant hurdles to implementing a sales based prize draw incentive.

 > I personally think this is a great dangled carrot in the quest for
 > converted sales......Anyone have any other ideas they fancy
 > sharing?.....

points mean prizes?
limited editions?
free t-shirts?

sell good product and provide good service at the right price.

--
William Tasso<!-- ~MESSAGE_AFTER~ -->
 >> Stay informed about: Marketing ideas.....