Logo Design Question

"3rik" <mr3rik RemoveThis @earthlink.net> wrote in message
news:oprv2so6ripyfl0q@localhost
 > Just a quick question.
 > A friend of a friend wants me to make a logo for his new company.
 > What is the correct file type for a logo that will be used for print?
 > And what program should be used? Isnt there a way to make it so that
 > it wont be distorted in different ratios?
 >
 > Thanks for any help

For the most part, printers prefer eps files, whether bitmapped or line-art,
however they are difficult for novices to work with and get the results they
desire. If the logo will be used in a page layout program then there are
better options. You should create the logo in a draw program and once you
have that you can output in a variety of file formats.

There are two basic types of graphic files; bitmapped (or raster) and line
(vector) art.
Bit-mapped file types are good for images posted to the net or situations
where you need to display lots of colors like a photograph. The preferred
file types are gif for 256 or less colors and jpg or png for many colors.

In situations where you are preparing bitmapped art for print, the preferred
file types are tiff and eps*. The big drawback with bitmapped files is that
they will often be distorted when you resize them, so you need to create
them at the size you plan to use them or resize them in your paint program
before load them into a page layout program.

Line art file types like eps* and ai are best for print because they can be
resized without distortion, they can be rendered at much higher resolutions
and diagonal lines don't show a stairstepped effect like they often do in
bitmapped files.

*Note that eps is a tricky file format because it can be just a bitmapped
image, a line art file, or a line art file with a bitmapped header for
placement.

You use a paint program to create bitmapped files. The best is Adobe
Photoshop, but there are others that are very powerful and much less
expensive like Corel Photopaint and Paintshop Pro.

You use a draw program to create line art files. The best is Adobe
Illustrator, but there are others that are much less expensive like Corel
Draw.

You can purchase the Corel Graphics suite for much less than the cost of
Adobe Illustrator and Photoshop. I've been using it for all my graphic work
for about 8 years. Buy it here for less than $300:
<a style='text-decoration: underline;' href="http://www.buypcsoft.com/product.asp?ProductID=1584" target="_blank">http://www.buypcsoft.com/product.asp?ProductID=1584</a>

Deliver an ai and an eps file to the customer. You can also give them a
couple of other options like cdw and wmf files.

Also export a couple of bitmapped files (use gif for few colors and jpg for
many) in common sizes.

--
Red E. Kilowatt
Advertise your webmaster-related products
and services in news:alt.www.webmaster.ads
Read the FAQs at: <a style='text-decoration: underline;' href="http://aww-faq.org" target="_blank">http://aww-faq.org</a> and <a style='text-decoration: underline;' href="http://awwa.aww-faq.org/" target="_blank">http://awwa.aww-faq.org/</a><!-- ~MESSAGE_AFTER~ -->
 >> Stay informed about: Logo Design Question 

 > Adobe Photoshop or Adobe Illustrator...

Industry standard programs but you might be better off using Macromedia
Fireworks for creating vector art. Just as powerful and much, much easier
to learn. Native file format is PNG. Another good thing about Fireworks is
that it's made for web design so it is a very versatile tool.

M_P








"EightNineThree" <eightninethree.TakeThisOut@REMOVEeightninethree.com> wrote in message
news:bkvrlr$qqn$1@ngspool-d02.news.aol.com...
 >
 > "3rik" <mr3rik.TakeThisOut@earthlink.net> wrote in message
 > news:oprv2so6ripyfl0q@localhost...
  > > Just a quick question.
  > > A friend of a friend wants me to make a logo for his new company. What
is
  > > the correct file type for a logo that will be used for print?
 >
 > PSD, EPS, or AI
 >
  > >And what
  > > program should be used?
 >
 > Adobe Photoshop or Adobe Illustrator
 >
  > >Isnt there a way to make it so that it wont be
  > > distorted in different ratios?
 >
 > That is vector graphics.
 > That's a bit past my experience, but IIRC, vector graphics aren't
 > necessarily print-ready.
 >
 >
 > --
 > Karl Core
 >
 > Charles Sweeney says my sig is fine as it is.
 >
 ><!-- ~MESSAGE_AFTER~ -->
 >> Stay informed about: Logo Design Question 

In alt.www.webmaster a creature called 3rik once said:

 > Just a quick question.
 > A friend of a friend wants me to make a logo for his new company. What is
 > the correct file type for a logo that will be used for print? And what
 > program should be used? Isnt there a way to make it so that it wont be
 > distorted in different ratios?
 >
 > Thanks for any help

Your Friend of a friend should go else where methinks.

--
Dale
<a style='text-decoration: underline;' href="http://www.oxygenkiosk.net" target="_blank">www.oxygenkiosk.net</a>
Listening to: Winamp stopped<!-- ~MESSAGE_AFTER~ -->
 >> Stay informed about: Logo Design Question 

3rik wrote in message ...
 > What is the correct file type for a logo that will be used for print?

You don't *have to* supply a file.
What's wrong with good old-fashioned artwork on paper?
People have become too dependent on PCs/MACs for everything.

The printer will be able to do as he/she wishes then :~)<!-- ~MESSAGE_AFTER~ -->
 >> Stay informed about: Logo Design Question