On Fri, 30 Apr 2004 13:16:15 +1000, Mark Parnell
<webmaster DeleteThis @clarkecomputers.com.au> wrote:
> On Thu, 29 Apr 2004 22:59:33 -0400, GreyWyvern
> <SP_bhuisman DeleteThis @greywyvern.com_am> declared in alt.www.webmaster:
>
>> On Fri, 30 Apr 2004 12:37:39 +1000, Mark Parnell
>> <webmaster DeleteThis @clarkecomputers.com.au> wrote:
>>
>>> On Fri, 30 Apr 2004 02:31:18 GMT, "Davis Howard"
>>> <davis.howard DeleteThis @worldnet.att.net> declared in alt.www.webmaster:
>>>
>>>> <meta name="keywords" content=""/> or <meta name="keyword"
>>>> content=""/>
>>>> ?
>>>
>>> Neither. It certainly won't help your search engine rankings, and may
>>> (probably will) hurt them.
>>
>> Google (and most other search engines) might ignore your "keywords" meta
>> tags,
>
> At best that is what they do. Perhaps one or two minor ones still use
> it, but certainly none of the major search engines do.
Of course. But I wasn't referring to that as their main use for today's
webmaster. A site built with a proper and relevant keywords meta tag can
be indexed by that site's internal search engine.
Google can't control all the sites on the web, which is why they ignore
the keywords meta tag. However, as the manager of one, or a collection
of, domains, you certainly can control meta tag corruption.
Excessively long keywords meta tags might very well be penalized by
Google, yet the above mentioned *legitmate* use of them is veritable proof
that they are safe to use when used properly. It is false logic tinged
with paranoia which says Google will penalize you for an HTML tag used
properly. It would be akin to getting arrested for stopping at a stop
sign just because the last five guys blew by without slowing down.
>> Google wouldn't penalize you for using a tag which
>> only *might* be being used maliciously.
>
> No one (outside Google) really knows for sure, but lots of studies have
> been done on it, and some SEO experts believe that Google will penalise
> sites that use the keywords meta tag. Maybe they do, maybe they don't.
> Or maybe they do but only if certain conditions are met. Either way it
> is safer to not use it, because it certainly won't help.
It's probably true that a keywords meta tag 500 characters long will
probably get you in Google's bad-books, I'm not arguing with you about
that. But unless Google is interested in demoting sites who use the
keyword tag properly for their own internal use, there is no way such a
tag, properly used, can harm your SERPs.
- For instance, a search for "homes" brings up <a style='text-decoration: underline;' href="http://www.homes.com" target="_blank">www.homes.com</a> which sports
a HUGE keywords tag. Noe of the words are indexed of course, but the site
is still #1.
- How about a search for "scripts" which brings up <a style='text-decoration: underline;' href="http://www.hotscripts.com" target="_blank">www.hotscripts.com</a> as
#1. This site also has a keywords meta tag, although in this case it's of
reasonable length.
- Finally, how about "computers", a *highly* lucrative search term if ever
there was one. <a style='text-decoration: underline;' href="http://www.apple.com" target="_blank">www.apple.com</a> comes up #1 for this one and, surprise
surprise, they also have a keywords meta tag, albeit one which only
contains the term "Apple Computer".
There is no "taint" on the keywords meta tag with respect to search
engines. And any SEO who tells you otherwise is just spreading FUD. Of
course, paranoia is good for their business.
Grey
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