Internet Nielsens - article of interest in Newsweek

How to Count Eyeballs
The race to develop the 'Nielsen ratings' of the Internet.

"Why the fuss over collecting data on which sites you visit, how long you
stay and what you do during your visits? The simple answer: data equal
dollars. As in television, where Nielsen ratings are a key measure for
setting the price and placement of commercials, UV numbers are used to
help determine Web advertising rates and positioning."

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"Because all you of Earth are idiots!"
¯`·..·¯`·-> freemont© <-·¯`·..·¯

On Wed, 22 Nov 2006 15:24:47 -0500, freemont writ:

> How to Count Eyeballs
> The race to develop the 'Nielsen ratings' of the Internet.
>
> "Why the fuss over collecting data on which sites you visit, how long you
> stay and what you do during your visits? The simple answer: data equal
> dollars. As in television, where Nielsen ratings are a key measure for
> setting the price and placement of commercials, UV numbers are used to
> help determine Web advertising rates and positioning."
>

sry, forgot URL:

http://www.msnbc.msn.com/id/15789991/site/newsweek/

--
"Because all you of Earth are idiots!"
¯`·..·¯`·-> freemont© <-·¯`·..·¯