Finding an Ad Agency for CPM inventory?

CPM advert seeker wrote

> I've built a new series of sites and have driven traffic to it. Looks
> like I'll see around 100,000+ impressions per day from almost 10K
> unique visitors.

Tasty. From a new site. How did you do it?

> Any strategies, experiences, horror stories, or other ideas I should be
> considering?

What about Google Adsense?

--
Charles Sweeney
http://CharlesSweeney.com
 >> Stay informed about: Finding an Ad Agency for CPM inventory? 

CPM advert seeker wrote:
> The Advertising Networks are paying pitifully for my 35-40% USA
> traffic. Another 40% is from English-speaking Europe.
>
Because CPM is now worthless. Way too many cheaters ruined it.
 >> Stay informed about: Finding an Ad Agency for CPM inventory? 

Mark Goodge wrote:
> My first thought that anyone who can type "change from content-based
> behaviors to simply leveraging the traffic as a monetization strategy"
> with a straight face is so infected with marketingese that they're
> beyond all reasonable help. But assuming you were being deliberately
> tongue in cheek, the answer is that CPM adverts rarely earn as much as
> CPC on your kind of site. CPM advertisers tend to want guaranteed
> relevence and exclusivity (or near-exclusivity) on the page, and focus
> their advertising on sites which can deliver that. CPM advertisers
> don't care so much about volume of traffic as quality of traffic - you
> need to show them that you've got a user-base with defined
> demographics which fall into their target audience.
>
> A better strategy, IMO, would be to investigate the reasons why your
> click-through rate on CPC ads is disappointing. One common reason is
> that there are simply too many ads on the page - it may seem
> counter-intuitive, but more ads doesn't often equal more clicks. If
> the page gives the impression of being ad-heavy, many visitors will
> just click the "back" button and leave before they even read anything
> on the page, including the ads. CPC ads work better on pages where
> people linger long enough to read the content - having read it, they
> then want to go somewhere else and are receptive to clicking on the ad
> in order to do so.
>
> mark

Hey I agree with you. Weird huh?
 >> Stay informed about: Finding an Ad Agency for CPM inventory? 

On 17 Sep 2006 13:16:54 -0700, CPM advert seeker put finger to
keyboard and typed:
>
>Charles, I've had AdSense and Yahoo on the sites for about 2 months.
>The click-through rate has been disappointing. I'm of a mind to change
>from content-based behaviors to simply leveraging the traffic as a
>monetization strategy.
>
>Your thoughts?

My first thought that anyone who can type "change from content-based
behaviors to simply leveraging the traffic as a monetization strategy"
with a straight face is so infected with marketingese that they're
beyond all reasonable help. But assuming you were being deliberately
tongue in cheek, the answer is that CPM adverts rarely earn as much as
CPC on your kind of site. CPM advertisers tend to want guaranteed
relevence and exclusivity (or near-exclusivity) on the page, and focus
their advertising on sites which can deliver that. CPM advertisers
don't care so much about volume of traffic as quality of traffic - you
need to show them that you've got a user-base with defined
demographics which fall into their target audience.

A better strategy, IMO, would be to investigate the reasons why your
click-through rate on CPC ads is disappointing. One common reason is
that there are simply too many ads on the page - it may seem
counter-intuitive, but more ads doesn't often equal more clicks. If
the page gives the impression of being ad-heavy, many visitors will
just click the "back" button and leave before they even read anything
on the page, including the ads. CPC ads work better on pages where
people linger long enough to read the content - having read it, they
then want to go somewhere else and are receptive to clicking on the ad
in order to do so.

mark
--
Please help a cat in need: http://www.goodge.co.uk/cat/
 >> Stay informed about: Finding an Ad Agency for CPM inventory? 

On 17 Sep 2006 12:57:31 -0700, "CPM advert seeker"
<surfinbox.RemoveThis@gmail.com> wrote:

>The Advertising Networks are paying pitifully for my 35-40% USA
>traffic. Another 40% is from English-speaking Europe.
>
>I'd like to turn over my whole advertising inventory to an Ad Agency
>and let them do the work on raising my take. But I've never worked
>with such an online Ad Agency before and I fear I'll be lead down the
>primrose path.

Hee hee!

The geat question!

You *could* ask your business adviser at your bank, but they haven't a
clue. Or try an accountant, but ditto!

We use two agencies, and yes the returns are poor, hence we are now
seeking a strategy to approach corporate sponsors directly (this
requires substantial demographical data and statistics, albeit
bullshit plus suitable presentation *cough*)

Try valueclick and caslemedia, they might be able to help you.

Matt


--
Veritas Vincti
http://www.probertencyclopaedia.com
 >> Stay informed about: Finding an Ad Agency for CPM inventory? 

On 17 Sep 2006 13:16:54 -0700, "CPM advert seeker"
<surfinbox.DeleteThis@gmail.com> wrote:

>The click-through rate has been disappointing. I'm of a mind to change
>from content-based behaviors to simply leveraging the traffic as a
>monetization strategy.
>
>Your thoughts?
>

Could you try "leveraging the traffic as a monetization strategy" in
English please.

Matt


--
Veritas Vincti
http://www.probertencyclopaedia.com
 >> Stay informed about: Finding an Ad Agency for CPM inventory? 

On Sun, 17 Sep 2006 21:29:33 -0400, "Viper" <venomx.RemoveThis@gmail.com> wrote:

>CPM advert seeker wrote:
>> The Advertising Networks are paying pitifully for my 35-40% USA
>> traffic. Another 40% is from English-speaking Europe.
>>
>Because CPM is now worthless. Way too many cheaters ruined it.
>

Not in the serious business end of the market (in excess of 1m
impressions per month), it's not.

Matt


--
Veritas Vincti
http://www.probertencyclopaedia.com
 >> Stay informed about: Finding an Ad Agency for CPM inventory?