Karl Groves karl DeleteThis @NOSPAMkarlcore.com wrote in
<Xns9818D26685846karlkarlcorecom DeleteThis @216.196.97.136>:
> Andy Dingley <dingbat DeleteThis @codesmiths.com> wrote in
> news:a0kfd2hcibh017i6rkp5jgac1vf75dta3b@4ax.com:
>
> > On Mon, 07 Aug 2006 17:09:51 -0500, Karl Groves
> > <karl DeleteThis @NOSPAMkarlcore.com> wrote:
> >
> >>Yes. Anecdotal evidence suggests that there's some sort of correlation
> >>between relevance of the links and the value returned. In other words,
> >>if the two sites have nothing to do with one another, then the value
> >>of linking one to the other is negated.
> >
> > Ignored or actually negated ?
>
> Ignored is probably more accurate, from what I understand.
>
What happens is that irrelevant links, even if ignored in terms of page
rank, have the effect of making the page more "diffuse". What you need to
get lots of targeted visitors are pages that are concentrated on what a
visitor will get from that particular page. Though this doesn't only apply
to links, it applies to all extraneous content on a page.
The basic aspect of understanding search engines is to clearly grasp what
the search engine actually does from the POV of the user, rather than
looking at it only from the POV of the designer/developer. To get the best
results you need to work out what the page gives visitors, what terms the
people who want that will be searching for, and then build the page around
those terms. Whilst you don't want to simply have the same phrases
endlessly repeated, you also don't want too much that is entirely
unrelated. Not only does it confuse the search engines about the subject
of the page lessening the likelihood of genuinely interested referrals, it
also means that some people will arrive on the page when looking for
something else.
It's becoming ever more important to stay focused. These days most people
tend to use search engines to look for something specific. Semi-random
surfing isn't the norm anymore. You don't want people's reaction to your
site to be "Oh God not that again!"
--
eric
www.ericjarvis.co.uk
"live fast, die only if strictly necessary"
>> Stay informed about: Confirm or Correct--Reciprical Linking & Search Engines 
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